RESULTS

Increased circulation of advertised materials
Increased awareness and use of library services, both online and off



Library Communication Brought Up-to-Date

With Severn School’s newly adopted one-to-one iPad program and school-wide push toward paperless communication, the Zimmerman Library needed a way to reach out to teachers that didn’t involve creating flyers and bulletin boards. Collaborating with the Head and Assistant Librarians I defined their outreach goals:

  • Keep library services top of mind for teachers and staff
  • Share new collection materials, particularly for professional development
  • Direct traffic to the library website
  • Share helpful information like tips for using technology in the classroom and hand-picked resources for research.

Based on their goals, available resources, and budget,  I created a simple email newsletter template using Microsoft Outlook.  Each newsletter features on and offline library services, new collection materials, and helpful tech and education related resources outside of the collection. And because it leveraged the school’s email client, it was easy to produce and distribute, and even easier for teachers to access.

 

image of library newsletter
Each newsletter was tailored to match current events or topics covered in classes.