- Elevated Severn School’s visual brand with high-quality photography for digital and printed publications
- Reduced annual photography spending
- Increased engagement on social media
Visual Representation of our Mission
Rather than shoot a ton of photos and spend hours editing and sifting through, I started creating shot lists with needed posed and candid photos. We found that by thinking strategically about photography, we could cut down on both shooting and editing time. When I head into a classroom with my camera, I know exactly what I’m looking for and how to get it.
I recommended using Lightroom instead of Photoshop to speed up our bulk editing workflow. And for our team members with less photography experience, I reviewed possible settings and angles prior to each event. The department’s previous “throw spaghetti at the wall” approach to photography is a thing of the past.
These few simple changes saved a tremendous amount of time and increased our number of usable photos for marketing, fundraising and the alumni magazine. Our homegrown photography now rivals what we would get from a professional photographer without the wait or the cost.