Bright Umbrella Brand Focused Graphics

  • Increased the impact of social campaigns with eye-catching graphics
  • Improved social media engagement across all platforms

Social Graphics for New Blog Posts

Bright Umbrella is an agency that believes in the power of signature design style to get results for both themselves and their clients. To leverage their signature style through social marketing, I created graphics for sharing featured content across Facebook, LinkedIn, and Twitter.

Optimized social graphic for new blog posts.

Good design isn’t a static thing, it’s an evolving process. After creating and implementing the initial design for our social graphics, I found some elements that needed improvement.

• Facebook image size specs changed and the center-aligned design was getting cropped from the right.
• The quote text was difficult to read at smaller sizes.

I created a new design that solved both issues:

The new design better highlights important content and is easier to read on small screens.

Graphics for Bi-monthly Newsletter

I also created masthead and social graphics for Bright Umbrella’s bi-monthly newsletter. Each graphic was themed for the season to purposefully stretch outside of their typical visual identity while maintaining brand consistency.

August newsletter masthead graphic.
August newsletter social graphic.