Design That Increases the Power of Social
- Increased brand awareness
- Improved social media engagement
Social Graphics for New Blog Posts
Bright Umbrella is an agency that believes in the power of signature design style to get results for both themselves and their clients. To leverage their signature style through social marketing, I created graphics for sharing featured content across Facebook, LinkedIn, and Twitter.
Good design isn’t a static thing, it’s an evolving process. After creating and implementing the initial design for our social graphics, I found some elements that needed improvement.
• Facebook image size specs changed and the center-aligned design was getting cropped from the right.
• The quote text was difficult to read at smaller sizes.
I created a new design that solved both issues:
Graphics for Bi-monthly Newsletter
I also created masthead and social graphics for Bright Umbrella’s bi-monthly newsletter. Each graphic was themed for the season to purposefully stretch outside of their typical visual identity while maintaining brand consistency.