- Strengthened the school’s brand identity by creating an emotional connection with current families
- Increased parent donations to the Severn Annual Fund
- Increased traffic to giving pages by 50%
Big Video, Short on Time
Use What You’ve Got
- What is the Severn Annual Fund
- Why is it important for the school community
- What are the core tenets of the Severn community?
- How does a Severn education benefit its students?
I enlisted a current student and teacher for the voice-over to further connect Severn’s audience with the content.
Although the footage for the video was a collection of “leftovers,” I intentionally chose each shot to connect with a different segment of our parent audience and to showcase the core values of Severn School. The video visually represents Severn’s mission of character, conduct, and scholarship while highlighting the camaraderie and mentorship that makes a Severn education so special.
Your team continues to do a wonderful job with video messaging. There’s so much heart in them. It truly makes me teary-eyed to be a part of someplace so special.— Severn School parent