- Increased donations to the Severn Annual Fund by 20%
- Increased traffic to giving pages by 50%
The Severn School development office approached me about creating a video to kick off the Annual Fund campaign with three weeks to complete. The first segment of the campaign targeted current parents — my challenge was to create a unique video in a short amount of time that would get our current school community excited about giving.
Making a ConnectionI used existing footage that I had gathered throughout the previous year and shaped the story with typography that conveys the core tenets of Severn School’s mission.
Your team continues to do a wonderful job with video messaging. There’s so much heart in them. It truly makes me teary-eyed to be a part of someplace so special.— Severn School parent