Increased brand awareness and established a growing community of engaged users in our market for Bright Umbrella Twitter and Facebook, more than doubling engagement and following for all accounts
Increased downloads and listenership for CTRL+CLICK CAST through social media marketing, Bright Umbrella’s only marketing stream for the podcast
Cut production time down by creating social graphics optimized for all platforms
Improved productivity through creating monthly calendar and scheduling system
As Digital Media and Communications Assistant for Bright Umbrella, one of my primary tasks is managing social media accounts for both the company and our tech podcast, CTRL+CLICK CAST. When I joined the company, I created a DIY strategy for both Bright Umbrella and the podcast.
For both accounts, I followed a similar formula.
- Based on our brand guidelines, I created a baseline of how to interact in the social media space.
- I decided on the type of content to share for each account and established basic schedules.
- I established a system for tracking, analyzing and reporting results and based on that data, regularly revisit goals and fine-tune our practice.
- I designed optimized graphics to highlight featured content
I write smart, informative content for all of our social media accounts with a daily publishing schedule. I keep the focus, tone and consistency of our brand voice while sharing useful information and creating connections with industry peers and potential clients. For a step-by-step look at how I created these strategies, check out my Social Media Strategy blog series.