Created targeted paths to connect with potential clients and industry peers
Increased brand awareness
Shared useful content with the web community and clients
Content Marketing that Educates
Part of Bright Umbrella’s mission and marketing strategy is to share what they’ve learned through original blog content and a bi-monthly newsletter. This brand-focused copywriting educates clients and peers while establishing their expertise in design, development and business. It’s at the heart of their content marketing strategy.
I wrote copy for the bi-monthly newsletter featuring relevant topics for current and prospective clients with a laser focus on their marketing goals. I pinpointed areas of need for their audience and showcased their expertise in those areas.
The June newsletter was targeted toward women business owners and entrepreneurs with a focus on diversity and ecommerce.
The August newsletter was targeted toward school marketers with a focus on website performance.
SOCIAL MEDIA STRATEGY SERIES
As I developed my social media expertise, I wrote a three-part blog series on creating Bright Umbrella’s social media strategy.
My goal for this series was to provide small businesses with a road map for creating a social media strategy that works. Because social media integration and strategy is a service we offer at Bright Umbrella, these articles also served as a way to connect with potential clients and increase awareness of their work.
CTRL+CLICK RECAP SERIES
I also wrote a recap series for Bright Umbrella’s podcast, CTRL+CLICK CAST, to package their episodes in an easy-to-access format tied to current topics in web design, development and business. For industry peers, these recaps inform and entertain. For clients, they showcase Bright Umbrella’s expertise as a professional web agency that is always learning more.